Why More Buyers Are Choosing New Construction Homes Right Now
There’s a trend taking hold in real estate right now: more buyers are choosing newly built homes. And it’s not just about getting the latest tech or sleek modern layouts — it’s about value.
Builders are offering serious incentives to get homes sold, and buyers are taking notice. In fact, new home sales just hit their highest level in over two years (see graph below).
Why Builders Are Throwing in Perks
There are more newly built homes for sale right now than we’ve seen in years. And as a buyer, that gives you two major advantages:
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More options to choose from.
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More motivation from builders who need to sell before starting new projects.
That’s why many buyers are scoring incredible incentives like:
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Mortgage rate buydowns that shrink your monthly payment
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Price cuts that make homeownership more attainable
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Help with closing costs or even design upgrades in select communities
The best part? These deals are everywhere right now. According to Zonda, nearly 6 out of 10 new home communities are offering incentives on to-be-built homes, and over 75% are doing the same for quick move-ins — homes that are brand-new and ready for you to move right in.
Real estate analyst Nick Gerli puts it perfectly:
“. . . builders are adjusting to the realities of the current housing market. They’ve cut prices 13 percent from peak, and are giving generous mortgage rate buydowns on top of that.”
Translation: builders are motivated — and that’s great news for you. If you’ve felt priced out of the market, these incentives could be your way back in.
You Have More Brand-New Options Than Normal
With inventory levels up, there’s a wider selection of new homes than we’ve seen in years. Whether you want turnkey convenience or the excitement of personalizing a build, chances are there’s something available near you that checks every box.
National data shows where new construction is booming the most — with the South and West leading the way (see graph below). In these areas especially, builders are often more flexible and open to negotiation.
But here’s the catch: this window won’t stay open forever.
Builders are already starting to pull back on new construction. According to Robert Dietz, Chief Economist at the National Association of Home Builders (NAHB):
“The slowdown in single-family home building has narrowed the home building pipeline… This is the lowest level since early 2021 as builders pull back on supply.”
Translation again? The number of new homes available is likely to shrink — and the best time in years to buy new might actually be right now.
Bottom Line
With builders offering price cuts, mortgage rate buydowns, and extra perks to close deals, this market favors buyers — especially those open to new construction.
If you’re curious about what builders are offering in the Greater Canton area or beyond, here’s your power move: let’s connect before you start your search.
We’ll help you compare incentives, negotiate on your behalf, and make sure you get the absolute best deal possible — because when it comes to new construction, it pays to have an expert in your corner.
