Let’s talk about holiday shopping. Sure, it’s easy to click “Add to Cart” on Amazon, but here’s the tea: Jeff Bezos isn’t sponsoring your kid’s soccer team, fixing up the local park, or donating to the community food pantry. Small businesses? They are the heartbeat of our neighborhoods, and they show up for us every single day.
Did you know that for every $100 spent at a local small business, about $68 stays in your community? Compare that to Amazon, where only $1 of every $100 goes back into local pockets. Yup, you read that right. Your local bookstore, boutique, or coffee shop puts their dollars to work right where it matters—hiring your neighbors, funding local events, and making your town vibrant and unique.
Shopping small isn’t just about keeping money in the community—it’s about investing in people. That cute bakery on Main Street? They’re the ones donating pies to the school fundraiser. The gift shop down the block? They’re helping light up your town’s holiday display. When you support local, you’re part of the magic.
And let’s face it, shopping small just feels better. Instead of your package arriving in a bland cardboard box, you get something thoughtfully wrapped, sometimes with a hand-written thank-you note. Amazon’s customer service might be fast, but it’s got nothing on the shop owner who knows your name and remembers your go-to coffee order.
So this holiday season, let’s ditch the “Buy Now” button for “Buy Local.” Hit up those festive markets, swing by your favorite neighborhood shops, and feel good knowing your dollars are making a difference.